2013年10月10日星期四

Louis Vuitton Releases Limited Edition Neverfull for America's Cup Pop-Up Shop - PurseBlog

Louis Vuitton knows just how we like outlet cheap Mulberry Bags sale to commemorate an occasion: with a new bag. To celebrate the 30th anniversary of the Louis Vuitton Cup serving as a qualifier to the America’s Cup yacht race, the brand has opened a pop-up shop on the San Francisco Bay and stocked it with all of the Vuitton sports gear you could want. That includes one very special, limited edition bag: the Louis Vuitton San Francisco Neverfull Tote Bag.

The store also has limited-run San Francisco beach towels and sandals, but the bag, the latest in the Articles de Voyage Neverfull series, is naturally where our curiosity lies. If you’re a San Francisco native or resident with a lot of Celine Phantom Bags pride in your city and a love for Louis Vuitton, this piece is a total must-have. If Vuitton ever made one for Atlanta, I’d snatch it up in a second, so I can imagine that the Paul Smith Bags SF version will be gone before you celine mini luggage bags know it. The bag, which retails for $1,430, is only available at the SF pop-up until the America’s Cup concludes on September 21, so head down to Pier 27/29 while you still can.

Below, check out some photos of the temporary shop, which focuses on LV’s sportier products, plus some of the chic non-handbag items that will fill celine phantom luggage it.

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ShopBop expands its vintage offerings to include Louis Vuitton - PurseBlog

The more people get used to shopping for luxury goods online, the more they want options, especially when it comes to things that are vintage, pre-owned or no longer available in regular stores. (Or sold in celine phantom luggage very limited retail locations, like Louis Vuitton or .) Several types services, from dedicated luxury re-sellers like Portero to flash sale sites like Rue La La, to traditional auction houses like Heritage Auctions that now offer online options for luxury goods, have sprung up to meet those desires, celine bags UK but some retailers like ShopBop are taking the search for vintage designer handbags into their own hands.

ShopBop has been working with vintage stalwart What Goes Around, Comes Around for several years, and in the past, the handbag offerings have included lots of Chanel and . ShopBop has now added a small selection of limited edition and Paul Smith Bags discontinued Louis Vuitton pieces to that assortment, including sought-after pieces from the Stephen Sprouse and Takashi Murakami art collaborations. celine mini luggage bags Below, we’ve included our favorite from all of the What Goes Around, Comes Around pieces at Celine Phantom Bags ShopBop, or you can .

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2013年10月7日星期一

Nature Needs Heroes kicks off

Building on a rich history of environmental action and fur timberland boots innovation that includes planting one million trees in China's Horqin Desert, developing the Earthkeepers line of environmentally-forward products and launching an online "Earthkeepers movement" to motivate environmental behavior change, The Timberland Company announced its biggest and most environmentally-focused marketing campaign yet -- Nature Needs Heroes.

Launching globally over the next several weeks, the campaign showcases Timberland's Earthkeepers collection. Made with materials like recycled rubber and recycled PET (one and a half plastic bottles are used in each pair of Earthkeepers boots), Earthkeepers product is one of the company's leading and fastest growing product collections. The Nature Needs Heroes campaign also seeks to inspire consumers to consider what actions they might take to be "heroes" for the outdoors themselves.

"This campaign marks the culmination of our work to connect consumers to what we're doing as a company to have a positive environmental impact," explained Jim Davey, Timberland's VP of Global Marketing. "It's our biggest and best effort to date to not just share our own stories and initiatives, but to also engage consumers in a broader effort to care for the environment."

Our Nature Needs Heroes campaign employs outdoor imagery and light-hearted humor to help cheap timberlands shoes convey the serious message of environmental accountability -- the notion that even small acts of environmental action make a difference. The campaign is being executed through a variety of channels, including TV and print advertising, 3D displays in select Timberland retail stores worldwide, social media and an interactive microsite.

"We hope the variety of elements in this campaign -- from digital and social to in-store to more traditional media -- might encourage all consumers, no matter where they see us, to be drawn in," said Davey. "We want to timberland store give consumers the opportunity to learn more about what Timberland is doing to help protect the outdoors, as well as support them in taking environmental action themselves -- whether that action is buying a pair of boots or planting a tree."

Specific elements of the Nature Needs Heroes campaign include:

"Lost Bottle" Advertising - Depicts how even small acts can make a difference when black timberland boots one environmentally-heroic moment (recycling a runaway water bottle) becomes an adrenaline-fueled outdoor experience. Television ads will air in Europe, Asia and North America during high-profile live sports and prime time and late night programs. Print advertising will appear in Europe throughout the fall.

Nature Needs Heroes Microsite - Playing off the humorously timberland boots sale heroic focus of the "Lost Bottle" advertising, the microsite suspends time and takes site visitors into a frozen moment using 360-degree imagery and high definition 3D technology. "The Nature Needs Heroes campaign is the first time a major brand blends this combination of leading-edge technologies to challenge the way audiences can experience a story," said Mads Holst, creative director and managing partner at Holst Digital, the creative agency that designed the microsite.
 

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Mobile camp supports Timberland's fall collections

The black timberland boots Timberland Company announced a bold integrated marketing timberland store campaign to create a dialogue with young city dwelling consumers around the world. The program supports Timberland's modern, stylish and eco-conscious fall 2009 footwear collections and includes mobile iPhone and Blackberry applications and games; interactive billboards; branded videos and commercials on Hulu; customizable Pandora radio stations; reverse sidewalk graffiti; "station domination" out-of-home advertising; in-store promotions and retail windows; and public relations targeting trend-driving blogs and magazines. Select campaign elements launch this month in the U.S., Italy and the U.K.

"We are very excited to launch an innovative marketing program that engages young millennial consumers where they are - online, on their phones and out in major cities around the world," said Theresa Palermo, Senior Director of Marketing for North America.

Jim Davey, Timberland's Vice President of Global Marketing, added: "This combination of social and digital media, combined with innovative advertising and public relations, creates a meaningful conversation with our young consumers and demonstrates Timberland's commitment to integrated marketing around the world."

Mobile Media
Timberland has partnered with mediahub timberland boots sale from Mullen and Ansible Mobile to launch cheap timberlands shoes "Expedition Timberland," a mobile iPhone and Blackberry application that celebrates the new Timberland Mountain Athletics and Earthkeepers collections by enabling outdoor enthusiasts to discover adventures in big cities. The customized city application is available now in six U.S. markets: New York City, Los Angeles, Chicago, Boston, Denver and Minneapolis. "Expedition Timberland" guides users to hiking trails, neighborhood walks, secret spots for relaxing and the best city views, among other outdoor oriented activities.

Ten additional markets will be added to the "Expedition Timberland" application beginning in November 2009 and into early 2010. Through a voting mechanism built into the application, consumers will have a say about which pre-selected markets and special features are added to the mobile media program.

Additional creative elements for the application, relevant to consumers in any market, include a game for the iPhone called "Timber Trail" that invites players to select the appropriate Timberland gear in order to overcome various fur timberland boots obstacles; a music component for the iPhone that creates an adventurous playlist and updates with fresh music selections each week; a gear section that provides product information and a WAP site with a full Timberland product catalog featuring mapping and search functionality. Both the application and WAP site have click-to-call functionality that makes it easy to buy Timberland product and locate stores.

The "Expedition Timberland" mobile application for iPhone is set to launch on September 14. The mobile application for Blackberry will launch on September 21.

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2013年10月2日星期三

Olivia Palermo Carries Louis Vuitton In New York City - PurseBlog

Here’s NYC socialite/fashionista Olivia Palermo, sans hunky German fiance, carrying a Celine Phantom Bags “Jasper” red Louis Vuitton SC Satchel. The SC satchels have been a celeb favorite ever since their debut a few years ago. As Louis Vuitton fans already know, SC stands for Sofia Coppola, and this satchel is part of a capsule collection designed by the director. This much-beloved bag is still available from Louis Vuitton for . Designing a capsule collection for a high-end designer like Louis outlet cheap Mulberry Bags sale Vuitton seems a rather random undertaking for such a highly esteemed film director, but it helped, I suppose, that SC is a good pal of creative director Marc Jacobs.

Olivia’s unique necklace was made by the celine mini luggage bags which employs women from the Kenyan Maasai tribe to make hand-crafted bags, shoes, and accessories, with all profits going towards development projects for the tribe. Olivia is an ambassador for the brand. (See, she does do something other Paul Smith Bags than dress impeccably!) celine bags UK

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